Text messaging can be very cost-effective in recruiting and maintaining a healthy base of recurring monthly donors, as this study has shown.
Using a peer-to-peer text messaging strategy to drive donors to a ‘catalog-style’ fundraising device can be very impactful and revenue-enhancing.
Text Messaging reaches donors that aren’t reading your mail or emails. It produces a sizable lift in response at the end of a campaign, especially one with a looming deadline.
When the COVID pandemic caused an end-of-year slowdown in mail delivery, a text message helped speed up donations in time to meet a critical year-end deadline.