SMS case study

Text Messaging -

Driving Donors to a Digital “Catalog”

Using a peer-to-peer text messaging strategy to drive donors to a ‘catalog-style’ fundraising device can be very impactful and revenue-enhancing.

01

The Audience

A long-established humanitarian outreach organization.

02

The Appeal

The goal of this campaign was to make a final, pre-holiday fundraising push for international development outreach.

03

The Strategy

The client promoted a digital fundraising “catalog”, which gave donors an opportunity to purchase and send a life-enhancing “gift” to a community in a developing country.  Synergy developed and launched – a few days before Christmas – a “last chance” text message to drive donors to this on-line catalog.  The audience consisted of sustainers and general 1x/multi donors. 

the results

Driving Donors to a Digital Fundraising "Catalog"

Both sustainers and the general donor audience responded positively to the text message, navigated to the digital catalog, and delivered over $17,000 in net income, with a projected return on investment of over 5-to-1.

 SustainersGeneral DonorsCombined
Successful Messages26,6933,586 30,279
Gifts33877415
Conversion %1.26%2.15%1.37%
Revenue$15,724$6,079$21,803
Avg Gift$46.52$78.95$52.54
Net Income$11,920$5,569$17,489
ROI4.1:111.9:1 5.1:1