SMS case study
Text Messaging -
Driving Donors to a Digital “Catalog”
Using a peer-to-peer text messaging strategy to drive donors to a ‘catalog-style’ fundraising device can be very impactful and revenue-enhancing.
01
The Audience
A long-established humanitarian outreach organization.
02
The Appeal
The goal of this campaign was to make a final, pre-holiday fundraising push for international development outreach.
03
The Strategy
The client promoted a digital fundraising “catalog”, which gave donors an opportunity to purchase and send a life-enhancing “gift” to a community in a developing country. Synergy developed and launched – a few days before Christmas – a “last chance” text message to drive donors to this on-line catalog. The audience consisted of sustainers and general 1x/multi donors.
the results
Driving Donors to a Digital Fundraising "Catalog"
Both sustainers and the general donor audience responded positively to the text message, navigated to the digital catalog, and delivered over $17,000 in net income, with a projected return on investment of over 5-to-1.
| Sustainers | General Donors | Combined | |
|---|---|---|---|
| Successful Messages | 26,693 | 3,586 | 30,279 |
| Gifts | 338 | 77 | 415 |
| Conversion % | 1.26% | 2.15% | 1.37% |
| Revenue | $15,724 | $6,079 | $21,803 |
| Avg Gift | $46.52 | $78.95 | $52.54 |
| Net Income | $11,920 | $5,569 | $17,489 |
| ROI | 4.1:1 | 11.9:1 | 5.1:1 |
