Text messaging can be very cost-effective in recruiting and maintaining a healthy base of recurring monthly donors, as this study has shown.
The audience consisted of general active donors.
The goal of this campaign was to convert active donors to monthly sustaining givers.
While the project centered around two distinct appeals, the messaging strategy was similar for each. The head of the organization addresses the text recipient by their first name and stresses the importance of reaching a new member goal before the “midnight deadline.” The wording was intended to drive urgency and maximize the impulse of the recipient to sign up as quickly as possible.
With an assumed 25% sustainer attrition by Month 12, the program will produce a 2.5-to-1 in year one return on investment.
* Assumes 25% Sustainer Attrition by Month 12
Synergy Direct Marketing Solutions, LLC480 W. Tuscarawas Ave. 3rd Fl.Barberton, OH email@example.com
Rebecca Mugford has spent 20 years helping non-profit and commercial organizations develop best-in-class call center programs. With a focus on creative marketing, data-driven strategy, and business analytics, she helps organizations get the most out of their donor and customer interactions to drive return on investment and customer satisfaction and retention. She has worked with a who’s who of non-profits and political organizations as well as Fortune 50 businesses focusing on DRTV and inbound call center strategy.
Jill Avery is a marketing and Call Center expert with 25 years of experience in the nonprofit and for-profit space. She has an innate ability and drive to deliver and maximize results and efficiencies, to offer valuable insights for call routing strategies and scripting functionality and to maintain strong customer relationships.
Jill’s depth of knowledge and career experience is a unique asset that she brings to her role as Vice President of Inbound. She is a leader of excellence whose passion and drive brings out the best in our vendor partners. She openly communicates and builds trust. She cares tremendously for our call center partners and our clients and sees herself as a team member within each partnership.
Justin Henry is a seasoned marketing professional with over 20 years’ experience. Justin is an expert at integrating phone-based communications designed to reinforce messages, build relationships, and enhance financial support. He serves over 100 non-profit clients, while leading multiple business units.
Justin has pioneered strategies to integrate Texting, Broadcast Voice Messaging, Donor Conference Calls, Mid-Level Donor Engagement, and Outbound Tele-Fundraising into his clients’ communication strategy to provide more personalized and dynamic messaging to donors, resulting in higher retention and more overall revenue from those donors.
Nick Stavarz has over 35 years’ experience in the call center business and has served some of the nation’s largest and most successful nonprofit organizations.
Nick launched Synergy Direct Marketing Solutions in 2002, initially to provide Outbound Tele-Fundraising services to some of the most recognized nonprofit organizations, including Save the Children, Ducks Unlimited, American Bible Society and many others.
Under Nick’s guidance, Synergy has also become the premier provider for DRTV-driven Inbound Call Handling solutions for nonprofits and broadcast ministries. Synergy is also the leading provider of Strategic Texting solutions as well as Broadcast Voice Messaging, Donor Conference Calls, and Mid-Level Donor Engagement Solutions.