Through a strategic combination of urgency and multichannel message cadencing, peer-to-peer text messaging optimizes net income generation on one of the busiest fundraising days of the year.
An internationally recognized advocacy organization.
The objective of this peer-to-peer text message campaign was to optimize net income generation on one of the busiest fundraising days of the year, through a combination of urgency and message timing.
The cadencing of this text message was carefully constructed, to support both a direct mail and an email outreach. The organization was promoting a “Giving Tuesday” matching challenge campaign, that was set to expire Tuesday at midnight. Several hours prior to that deadline, a text message deployed to the entire donor base (from 0 to 109 months!), informing them of this “last chance to stand with us and to have your gift doubled in impact.”
By launching an urgent message of this magnitude, so close to the match expiration, the client was betting that this text would drive incremental revenue above and beyond that which they had seen so far through other channels promoting this Giving Tuesday appeal.
The campaign was a terrific success, delivering above and beyond all expectations. Not only did the program result in nearly $200,000 of incremental revenue – it reactivated over 2,200 lapsed donors in ONE NIGHT, and realized positive ROI on every donor segment, all the way out to 109+ months.
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For over 20-years, C.J. McKendry has spent his career building lasting and meaningful relationships between nonprofits and their donors.
After serving as Call Center Director for an International Relief Charity, supporting an offshore operation in the Philippines, C.J. accepted an Ohio position as Vice President of Call Center Operations & Client Services for an inbound/outbound call center startup that ultimately grew to serve dozens of national nonprofits.
C.J. joined Synergy Direct Marketing Solutions in 2018 and has led the development of its Mid-Level Donor Engagement team, developing best practices as well as reporting and analytics that have driven very successful programs for a wide variety of nationally recognized organizations.
Rebecca Mugford has spent 20 years helping non-profit and commercial organizations develop best-in-class call center programs. With a focus on creative marketing, data-driven strategy, and business analytics, she helps organizations get the most out of their donor and customer interactions to drive return on investment and customer satisfaction and retention. She has worked with a who’s who of non-profits and political organizations as well as Fortune 50 businesses focusing on DRTV and inbound call center strategy.
Jill Avery is a marketing and Call Center expert with 25 years of experience in the nonprofit and for-profit space. She has an innate ability and drive to deliver and maximize results and efficiencies, to offer valuable insights for call routing strategies and scripting functionality and to maintain strong customer relationships.
Jill’s depth of knowledge and career experience is a unique asset that she brings to her role as Vice President of Inbound. She is a leader of excellence whose passion and drive brings out the best in our vendor partners. She openly communicates and builds trust. She cares tremendously for our call center partners and our clients and sees herself as a team member within each partnership.
Justin Henry is a seasoned marketing professional with over 20 years’ experience. Justin is an expert at integrating phone-based communications designed to reinforce messages, build relationships, and enhance financial support. He serves over 100 non-profit clients, while leading multiple business units.
Justin has pioneered strategies to integrate Texting, Broadcast Voice Messaging, Donor Conference Calls, Mid-Level Donor Engagement, and Outbound Tele-Fundraising into his clients’ communication strategy to provide more personalized and dynamic messaging to donors, resulting in higher retention and more overall revenue from those donors.
Nick Stavarz has over 35 years’ experience in the call center business and has served some of the nation’s largest and most successful nonprofit organizations.
Nick launched Synergy Direct Marketing Solutions in 2002, initially to provide Outbound Tele-Fundraising services to some of the most recognized nonprofit organizations, including Save the Children, Ducks Unlimited, American Bible Society and many others.
Under Nick’s guidance, Synergy has also become the premier provider for DRTV-driven Inbound Call Handling solutions for nonprofits and broadcast ministries. Synergy is also the leading provider of Strategic Texting solutions as well as Broadcast Voice Messaging, Donor Conference Calls, and Mid-Level Donor Engagement Solutions.