One of the quickest and most cost effective ways to bring thousands of donors together and to spur action and engagement in an urgent time of need is through a collaborative Donor Conference Call.
The client behind this project is a well-known and honored humanitarian relief organization, which for decades has provided community outreach in times of crisis. In this case, the organization needed to connect with its donor audience rapidly and in a very personal way.
Because of a looming need to provide humanitarian aid, the organization’s goal was to create awareness around an emergency situation and to raise urgent funds for assistance.
The organization engaged Synergy in a bold effort: together we would coordinate a conference call event that would attempt to bring together thousands of donors into a simultaneous conversation with an organizational figurehead. An outbound phone call was made to an audience of over 63,000 donors, inviting them to join the call, which was about to begin.
During the course of the 30-minute call, over 6,800 invitees joined the conference, 1,100 of whom remained engaged for the entire event. The call focused largely on cultivating the audience, informing the donors on the current situation and justified the need for additional humanitarian funds. 625 attendees responded to instant poll questions, and 110 people volunteered questions and comments directed at the speaker.
As a direct result of this conference call, that evening over $32,000 in donations were generated. Following the event, two major donors upgraded their giving commitments by a combined value of more than $7,000.
Synergy Direct Marketing Solutions, LLC480 W. Tuscarawas Ave. 3rd Fl.Barberton, OH firstname.lastname@example.org
Rebecca Mugford has spent 20 years helping non-profit and commercial organizations develop best-in-class call center programs. With a focus on creative marketing, data-driven strategy, and business analytics, she helps organizations get the most out of their donor and customer interactions to drive return on investment and customer satisfaction and retention. She has worked with a who’s who of non-profits and political organizations as well as Fortune 50 businesses focusing on DRTV and inbound call center strategy.
Jill Avery is a marketing and Call Center expert with 25 years of experience in the nonprofit and for-profit space. She has an innate ability and drive to deliver and maximize results and efficiencies, to offer valuable insights for call routing strategies and scripting functionality and to maintain strong customer relationships.
Jill’s depth of knowledge and career experience is a unique asset that she brings to her role as Vice President of Inbound. She is a leader of excellence whose passion and drive brings out the best in our vendor partners. She openly communicates and builds trust. She cares tremendously for our call center partners and our clients and sees herself as a team member within each partnership.
Justin Henry is a seasoned marketing professional with over 20 years’ experience. Justin is an expert at integrating phone-based communications designed to reinforce messages, build relationships, and enhance financial support. He serves over 100 non-profit clients, while leading multiple business units.
Justin has pioneered strategies to integrate Texting, Broadcast Voice Messaging, Donor Conference Calls, Mid-Level Donor Engagement, and Outbound Tele-Fundraising into his clients’ communication strategy to provide more personalized and dynamic messaging to donors, resulting in higher retention and more overall revenue from those donors.
Nick Stavarz has over 35 years’ experience in the call center business and has served some of the nation’s largest and most successful nonprofit organizations.
Nick launched Synergy Direct Marketing Solutions in 2002, initially to provide Outbound Tele-Fundraising services to some of the most recognized nonprofit organizations, including Save the Children, Ducks Unlimited, American Bible Society and many others.
Under Nick’s guidance, Synergy has also become the premier provider for DRTV-driven Inbound Call Handling solutions for nonprofits and broadcast ministries. Synergy is also the leading provider of Strategic Texting solutions as well as Broadcast Voice Messaging, Donor Conference Calls, and Mid-Level Donor Engagement Solutions.